Eco Flex
Eco-friendly | Maintainable | Customizable
Action Camera Background
Target users focus on these areas
The current sports camera market is in a fast-growing phase and is expected to grow in the coming years. The global sports camera market was valued at around USD 5.02 billion in 2023 and is projected to grow to USD 14.12 billion by 2032 at a CAGR of 12.2%
Data from “Global Action Camera Market Report and Forecast 2024-2032” by expertmartketresearch.com
Market Analysis
Data from “Action Camera Market Size & Outlook” by grandviewresearch.com
Competitor Products
Current action cameras offer modularity but often fall short in maintenance ease and environmental sustainability.
DJI Action 2 and Insta 360 One RS provide flexible module options but face issues with cooling, pool battery life, and insufficient environmental protection.
GoPro Hero 12 allows lens replacement but uses proprietary interfaces and has non-repairable bodies, limiting expandability and sustainability.
Insta 360 Go 3s is compact with wireless screen connectivity but requires additional accessories for full functionality, increasing complexity.
Competitor Product Benchmark Painpoint
GoPro Hero 12 Black uses a large amount of unrecoverable glue and injection molding fixing, completely unrecoverable after disassembly, without any repairability.
Competitor Product Benchmark
The carbon emissions from the manufacture of action camera LCD screens each year are equivalent to the carbon emissions from 23,300 cars in a year or 12,000 households in a month.
What are current users dissatisfied with?
Data was obtained by disassembling and analyzing the materials and calculating them using the "Sustainability Mind" software.
Survey Statistics
Function Extension
Easy to Use
Battery Life
Video Quality
User interview
According to user survey statistics, more than 40% are dissatisfied with the functional expansion of current sports cameras.
Collision or Fall
Water Damage
Overheating
Battery Dead
Data from “GoPro official after-sales maintenance data in 2022”
Damage Reason & After-sales service quantity
According to user reviews and GoPro's official after-sales and second-hand market data, most of the damage to the screen and lens comes from being dropped, followed by water and steam entering the battery compartment when the battery cover is opened, and overheating of the body caused by long-term shooting.
Addressing these current action cameras gaps, my product emphasizes highly compatible modular designs, easy maintenance with replaceable components, and eco-friendly, repairable structures, aiming to enhance user experience and promote sustainability in the market.
Design Direction
Optical Mirror Front Screen
The front screen uses an optical reflector, and the LED light strip displays different picture ratios to prompt the user whether they are in the frame.
The camera uses an 8:7 aspect ratio, which can be cropped according to shooting needs, 16:9 for Vlog, 8:7 for sports, and 9:16 for streaming short videos.
The redesign of the camera structure and the elimination of the LCD screen significantly reduced carbon emissions
5.81 mPts
2.3 mPts
After
61% OFF
61% OFF
Before
Moduler Lens
Upgradeable and replaceable lens module, connected to the body viewfinder via an optical periscope, only the lens needs to be replaced instead of the entire camera.The lens and body are connected by metal contacts for data transmission.
Eco Flex
Eco Flex
Waterproof Battery Compartment
Waterproof independent battery compartment, even if you change the battery during exercise, the battery cover will not get wet, and the battery is connected via USB-C
Rechargeable Underwater
The external battery cover has magnetic charging contacts, which allows charging without opening the battery cover, reducing the risk of repeated opening of the battery cover and water ingress, and can be used even underwater
Eco Flex
Eco Flex
MagSafe Connecter
The MagSafe magnet on the back can connect to the phone screen for a wider field of view.
The damage rate has been reduced by more than 50% through structural redesign and the removal of the front and rear screens and the waterproof battery compartment.
Heat Sink
Indicator Lights
Folding Tripod
Magnetic
Charging Port
MagSafe
Optical Viewfinder
Microphone
Status Bar
Lanyard Port
Data Connecter
Data Connecter
Optical Periscope
TF Card Slot
Shutter
Microphone
